Fighting Copyright Infringement, Itunes And Importance Of...

This Project has been submitted by Mr. Adithya Ramchandran Iyer ID No: 211020 On Copyright Law Topic – ‘Fighting Copyright infringement, iTunes and importance of a novel approach’ During the Winter Semester 2014/15 Introduction This paper attempts to show how far digitalization of music, primarily ushered in by Apple inc’s iTunes Store has had tangible results and helped tackle copyright infringement and has been able to deal with music piracy in the United States of America. It explores the viability of a similar approach in the Indian context while arguing that the extant legal framework is both theoretically and practically insufficient to tackle the problem. A concerted attempt by the market as well as the legislature to understand and balance the interests of the copyright owners, intermediaries and consumers is essential in deciding policy as well as pricing. Only such a balanced approach will help win the war against infringement. Background After an incredibly successful 1990s, the onset of the 21st century brought with it the dotcom revolution and it signaled a watershed for the way music was consumed and distributed. The erstwhile unshakable music record companies were exposed to a new threat, online file sharing. According to the International Federation of the Phonographic Industry (IFPI), album sales grew from $24.1 billion in 1990 to $39.4 billion in 1996 and remained at a high level until 1999 after which it saw a downturn. The DigitalShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesproduct licensing and the Ministry website; and a marketing division, aiming to form long-term relationships with brands such as Philips and Bacardi. Rodol denied that the reorganisation was motivated by simple cost considerations, and underlined its importance for moving the brand forward towards long-term goals. Central would be keeping the brand cool in the eyes of its customers. The Ministry of Sound was perceived by many as having lost its ‘edginess’. Mark Rodol insisted: That’s what we’re working